Meta Tag Generator

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The importance of SEO

SEO stands for Search Engine Optimization. Do you know why is Search Engine Optimization (SEO) important for your website? And how does it affect your site's traffic?

In this tutorial we'll show you how to optimize your page to boost your traffic and increase the value of your site using EasyRetro Meta Tag Generator.

The purpose of SEO is to increase traffic to your website by making it easier for search engines to find and rank your pages in their search results, based on their content. This process aims to affect your online visibility in a search engine's unpaid results.

The incoming traffic generated by SEO is often referred to as "natural", "organic", or "earned" traffic.

It's very easy to fall into the trap of thinking that all the things you do to improve your site's ranking will automatically boost traffic, increase leads and sales, and make your company more profitable. But you must keep in mind that your efforts will take some time to be effective.

Main meta tags for SEO

A meta tag is a word or phrase embedded in the HTML code of a web page that describes the content of the page. It is not visible to your audience. These tags are used by search engines to understand web pages and to gather a broad overview of their contents.

There are several types of meta tags, we will cover the most important ones here, but if you need more details, you can Google for the specific type of meta tag and read up on its specification.

We will cover the following meta tag types:

  • Title
  • Description
  • Twitter card
  • Open Graph (OG)
  • Image

The title meta tag

The title meta tag is used to describe a document in a search engine result, such as Google or Bing. One of the most important role of title is to attract the attention of users. Title should be concise yet informative enough to hint at the contents within the page.

It is also the source of the text shown on browser tabs.

Here's an example of what it looks like:

<!-- Title tag example -->
<title>Example</title>

The description meta tag

The description meta tag is used to tell search engines what your page is about. Properly writing this short snippet of text will improve the chances of showing up in search results for relevant keywords. It can also impact your CTR, because it is shown right after the title on search engines.

CTR stands for Click Through Rate, and it is a popular metric that measures how many users out of the total exposed to your links clicked through them. It's a measurement of how successful your content is, and can help you to understand how to improve it.

Here's an example of the description meta tag:

<!-- Description tag example -->
<meta name="description" content="This is an example description." />

Meta tags for Twitter cards

Social media is not only an important channel for communication with your audience, but also a key place to promote your content. Twitter is one of the most used social media platforms, and can be a great way to reach new customers and business partners.

But you need to attract attention on users' feeds. That's where Twitter cards come into play. They allow you to present a catchy card about your content, featuring the page title, description, and even a cover image!

You can use the following main meta tags to create Twitter cards: title, description, site and creator. The images will be covered later on.

Here's an example of Twitter card meta tags:

<!-- Twitter tags example -->
<meta name="twitter:title" content="Example" />
<meta name="twitter:description" content="This is an example description." />
<meta name="twitter:site" content="@example" />
<meta name="twitter:creator" content="@example" />

Meta tags for Open Graph

Open Graph (OG) is a protocol for developers to add metadata to webpages for platforms like Facebook, Twitter, Telegram and LinkedIn. Using Open Graph, publishers can make information about their content appear in the feeds.

Just like the Twitter cards, the same principle applies to Open Graph. If you want to attract attention to your posts, make sure you stand out from the crowd.

The main meta tags for Open Graph are: title, description, URL, and site name. The next section will also talk about linking images on Open Graph tags.

Here's an example of Open Graph meta tags:

<!-- Open Graph / Facebook tags-->
<meta name="og:title" content="Example" />
<meta name="og:description" content="This is an example description." />
<meta property="og:url" content="https://example.com" />
<meta property="og:site_name" content="Example" />

How to include images on Twitter cards and Open Graph

Images are a great way to catch people's attention and get your post read. They're especially great to use on social media. Now we are going to show you how to create good-looking Twitter cards and Open Graph posts using images.

For both protocols, there are three types of meta tags: the image URL, width, and height.

First, for Twitter cards, the meta tags will look like this:

<!-- Twitter image tags-->
<meta property="twitter:image" content="https://example.com/example.png" />
<meta property="twitter:image:width" content="1200" />
<meta property="twitter:image:height" content="630" />

And for Open Graph, they will look like this:

<!-- Open Graph / Facebook image tags-->
<meta property="og:image" content="https://example.com/example.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />

Using EasyRetro Meta Tag Generator

It can be boring, to set up and all these meta tags can make you want to pull your hair out. But don't worry - we've got you covered.

Meta Tag Generator is a free tool that makes it easy to create meta tags. All you have to do is fill out our form with your website or page details, and we generate the HTML code for the meta tags. It's really that simple.

You are able to fill basic metadata like title and description, and also generate tags for Twitter cards and Open Graph!

Check out some other tools from EasyRetro

We believe that the right tools can lead your team to success, so we're always bringing you some fun and easy-to-use tools!

Take a look at our Retrospective Academy, you will find useful tools and content! You should also check EasyRetro Blog where you will get valuable content with tips, steps, and guides to help you with your retrospectives!

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